Personas and Journey Maps
Personas
Personas are fictional characters that our team created to help us delve into the minds of our potential users. They help us understand what are the requirements and preferences of the users when using the application. They also help us experience the application in the shoes of the users. Although it is not a perfect representation of the real user, they are a good gauge in helping with the design process.
In this section, we showcase 2 of our persons from our 2 main user groups. Let us take a look at them!
Chan Wen Xin (26) F
Demographics
A young working adult that just graduated and is working in a high-pressure environment that requires her to work overtime from time to time. She works in the perfume industry as she graduated in chemistry.
Traits
Meticulous about everything she does. Cares about social life and family time.
Goals
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She wants to have a very healthy diet as she does not have much time for fitness activities.
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She prefers having a healthy diet over a healthy fitness regime
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She cooks her own food from time to time because she thinks cooking your own meal is healthier and cheaper
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Relatively sedentary lifestyle, engage in physical activity only once a week
Health
Has lactose intolerance and does not eat anything with milk or cheese
Routines
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She wakes up early in the morning for work and reaches home late because her work location is very far away from her residence
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Exercises only once a week.
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Cooks up to 3 times a week especially after work.
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Have to settle most other meals outside due to work fatigue and laziness
Pain Points
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Does not have time to do daily grocery shopping as she reaches home late and leaves home early for work
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Only has time for shopping during the weekends
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Sometimes she has to cook because she ends so late that most food stores are closed, or takeaway fast food and instant food which she doesn't desire
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She wants to eat healthily but she doesn't know what food is good for her.
Marcus Lim (23) M
Demographics
Full-time student studying food science major at NUS (National University of Singapore)
He is a fitness enthusiast that loves to visit the gym and build his body and also engages in all kinds of sports and nature activities
Traits
Understands the importance of nutrition in the diet. Trains a lot, therefore, maintain peak physical condition.
Goals
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Wishes to be fit and strong for personal motivation
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He is also motivated to be training in the gym so as to compete in a powerlifting competition
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Hope to have more variety and better-tasting food that can not only satisfy his exercise needs but also his food palette
Health
Above-average fitness and health conditions but does not have healthy eating habits.
Routines
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Goes to the gym around 5 times a week
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Cooks his own meals once a week but goes to supper weekly due to social lifestyle
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Has to burn the midnight oil on a regular basis due to the lack of time trying to juggle between exercising and studying
Pain Points
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He wants to achieve a certain weight through training and diet but does not know how to do it.
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Eats unhealthily because of social lifestyle habits such as supper and peer pressure.
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Indecision to know what to cook
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Wants to have a tasty yet healthy meal
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Does not have a lot of time to cook an elaborate meal
